There are many factors that go into selecting the right sign for your needs. Where will it be located? What should the sign say? What size should it be? What will it cost?

This last question is the one that is often overlooked. It's not surprising that some customers opt for the lowest priced item available and place their order. "It's only a sign," they tell themselves.

That kind of thinking is understandable - if not always correct. Here's why considering the true cost of a sign, and making a slightly larger investment up front, could save you money in the long run.